Privacy Policy

This Privacy Policy explains how Zetty ("Zetty," "we," "us," or "our") collects, uses, discloses, and safeguards information when you visit zetty.io, use our sales automation software, or otherwise interact with our services (collectively, the "Service"). By using the Service, you agree to the practices described in this Policy.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: your name, email address, phone number, business name, and any information you submit when you register for an account, request a demo, or contact us via WhatsApp or our website forms.
• Information from your customers: if you use Zetty to automate sales conversations, we process the WhatsApp and Instagram messages, contact details, and conversation data exchanged between your business and your customers, on your behalf and under your instructions, in order to provide the Service.
• Information from your connected Instagram account: when you connect your Instagram professional account to Zetty, we access — through Meta's official APIs and only with your authorization — your Instagram profile information (username, profile picture, and account/business details), your Direct inbox (messages received and sent, including comments that turn into Direct conversations), and related metadata, in order to display and manage your inbox and to organize your contacts inside your Zetty CRM.
• Payment information: when you subscribe to a paid plan, payment is processed by our third-party payment processor, Stripe, Inc. We do not collect or store your full credit card number on our servers. Stripe's own privacy policy governs how it handles your payment data.
• Usage and device data: we automatically collect information about how you interact with the Service, including IP address, browser type, pages visited, referring URLs, and timestamps, through server logs and analytics tools.
• Cookies and tracking technologies: we use cookies and similar technologies (including the Meta Pixel and Google Analytics) to understand how visitors use our site, measure the effectiveness of our marketing, and improve the Service. You can control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service, including delivering automated sales conversations on your behalf across WhatsApp and Instagram;
• Display your Instagram profile and Direct inbox inside Zetty, and organize your Instagram contacts and conversations within your CRM;
• Process payments and manage your subscription;
• Communicate with you about your account, updates, and support requests;
• Send marketing communications, where permitted, which you may opt out of at any time;
• Monitor and analyze usage trends to improve the Service;
• Detect, investigate, and prevent fraudulent transactions and other illegal activities;
• Comply with our legal obligations.

We do not use data obtained from Instagram to sell, license, or otherwise make it available to data brokers or other third parties for their own purposes, and we do not use it for purposes unrelated to providing the Service to you, as required by Meta's Platform Terms.

3. Your Role and Ours

When you use Zetty to communicate with your own customers over WhatsApp or Instagram, you are the data controller of those conversations and of the personal information they contain; Zetty acts only as a data processor, handling that data solely on your instructions and to provide the Service to you. If one of your customers wants to access, correct, or delete their own information, they should contact you directly — we do not independently manage a relationship with your customers. Where required under Meta's Platform Terms, we will assist you in responding to such requests with respect to data obtained through Meta's APIs.

4. How We Share Information

We do not sell or share (as those terms are defined under the CCPA) your personal information. We may share information with:

• Service providers who perform functions on our behalf, such as payment processing (Stripe), cloud hosting, messaging infrastructure (Meta / WhatsApp Business Platform and Instagram Platform), and analytics providers, under confidentiality obligations that prohibit them from using any Platform Data for purposes other than providing that function to us;
• Meta Platforms, Inc., to the extent required to operate WhatsApp Business API and Instagram API integrations and advertising pixels, subject to Meta's own data policies;
• Legal authorities, where required to comply with applicable law, regulation, legal process, or governmental request;
• A successor entity, in the event of a merger, acquisition, or sale of assets, subject to standard confidentiality arrangements.

5. Data Retention

We retain personal information for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. Conversation data obtained through your connected WhatsApp or Instagram account is retained only for as long as that account remains connected to Zetty; if you disconnect it, close your account, or request deletion, we delete the corresponding profile, inbox, and CRM data obtained through Meta's APIs within 30 days, except where we are required to keep it to comply with law. When information is no longer needed, we take reasonable steps to delete or anonymize it.

6. Data Deletion Instructions

You can disconnect your WhatsApp or Instagram account from Zetty at any time from your Zetty account settings, or by revoking Zetty's access directly from your Meta Business Suite or Instagram/WhatsApp settings. To request deletion of the data we hold about you — including Platform Data obtained through WhatsApp or Instagram — email team@zetty.io with the subject line "Data Deletion Request" and the account, phone number, or username associated with your Zetty account. We will confirm and complete the deletion within 30 days, except where we are required to retain the data to comply with applicable law.

7. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing. This includes the right to disconnect your Instagram or WhatsApp account at any time, as described in Section 6. To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe and in accordance with applicable law.

8. Data Security

We implement commercially reasonable technical and organizational measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Zetty operates internationally. Your information may be transferred to, stored, and processed in countries other than the one in which you reside, including the United States. We take steps to ensure that any such transfer complies with applicable data protection laws.

10. Children's Privacy

The Service is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page. Your continued use of the Service after changes take effect constitutes acceptance of the revised Policy.